This is a student project for Professional Communication (COMM2675) at rmit university
SOCIAL MEDIA POSTS & STORIES
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These eye-catching social media posts and stories can be used for both paid advertising and for increased brand presence and awareness on already existing platform pages. Understanding social media is one of the most effective ways to engage and address our target audience, these posts have been developed for distribution across platforms including Facebook, Instagram, Twitter and LinkedIn.
To ensure consistent branding/brand image across all artefacts, these posts are all aligned with The Conversation's current brand guidelines, as well as feature The Conversation: Verified's logo and tagline, 'OUR NEWS, YOUR WAY', to allow brand recognition amongst viewers.
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These posts have been developed to inform the target audience on The Conversation: Verified's newsletter which features attractive elements such as trustworthy news and a curated feed. The two 'stories' feature a call to action with the 'swipe up to subscribe' element, allowing the target audience easy access to newsletter subscription services.
VIDEO
This attention grabbing video artefact will be utilised for paid social media advertising across social media platforms including Twitter, LinkedIn, Facebook and Instagram.
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It will be used as a way to encourage viewers to subscribe to the email newsletter, as it quickly and simply describes the attractive features of The Conversation: Verified in an effective and engaging way.
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UNI OPEN DAY STALL
AN ADVERTISING STRATEGY THAT ENCOURAGES STUDENTS TO ENGAGE WITH THE CONVERSATION VERIFIED VIA AN INCENTIVE AND PHYSICAL TOUCHPOINT
The third artefact involves a booth at university open day's which hosts a fun game for uni students to play, and a prize wheel boasting awesome prizes.
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The game, accessed through scanning a QR Code, allows users to play a game of ranking news headlines - from 'Fake News' to 'Verified'. This means players engage with The Conversation: Verified brand and allow further understanding of our values.
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On completion of the game, users will be taken to the subscription page - where they will be able to sign up for The Conversation: Verified's newsletter. Once showing the booth's vendor they've subscribed, they will get the chance to spin the prize wheel and win an awesome prize (could be anything from food, to The Conversation branded merchandise i.e. pens, water bottles, tote bags etc.)
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We believe this will be a great way to engage the target audience and really encourage subscriptions to The Conversation: Verified's services.
